Whenever we talk about advertising through social media, we instantly suppose Facebook and Instagram. But there is another social media platform with the rising popularity and that is Pinterest. It started as an influential app where people could look for different ideas and DIYs. It’s a visual search engine and if used correctly, it can be a dazzling marketing tool.
On Pinterest, a pin is a post that you publish either an image or video and to re-Pin means to pin someone else’s post and these pins are done by a pinner (person). There is a lens on Pinterest used for pictures, a tool that allows you to take pictures of the object you want to search.
Why we Need to Start Pinterest Marketing?
The platform of Pinterest offers a tremendous variety of content. As it’s a visual search engine which is very intriguing for the millennials because they simply want to search for the desired product by image. If you have an idea for a business and future Pinterest audience then you should know that it is very immense.
Promoting your Business by Using Pinterest
Firstly, you need to create a Business account on Pinterest. But if you already have a personal account on Pinterest, you can convert that into a business account. After opening a business account you get some unique features like the terms of service, educational marketing material, Pinterest Analytics (which you get after verifying your account which tells you about the content working well at that time) rich pins and many more. If you want to make it easy for the users to buy your product, do add the link to your website in the description box.
Your content should be captivating as Pinterest is all about visuals. As most of the users use their phones to search for the product, keep the ratio of the images 2:3. Add a precise but brief description of your product and also the logo of your brand.
Another main point is how often you pin because going overboard will make the audience get pricked. Pinning once a day is a minimum limit. Keeping the time of posting in mind is also very important. You should post when the chances of active users will be high. You should also post some seasonal content a few days in advance because people also search for inspirational ideas for their events. You can also engage with your audience just by developing an open board through which you can invite users to partake with you to your pins and then you can engage with them either through the board or by commenting on their pins.
We all know the importance of SEO and just like other search engines, keywords are of great significance in Pinterest. Make sure to find the most suitable ones and add them to your descriptions and pins. Don’t forget to link your other social media accounts with your Pinterest account as it will invite your existing audience to your Pinterest profile.
It is clear that making a Pinterest account is not a difficult process and also a promising way to broaden your business. Just by following these given steps and listening to the needs of your audience, your account will grow more and you can direct more people towards your site.